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How Positive Media Can make You Better
August 23rd, 2017 at 5:57 pm

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If you know me at all, you know that I avoid media like the plague.  Since childhood, I have been incredibly selective about films I will watch, I do not particpate in watching news, ever and on and on.  Recently though, I have intuitively sought out uplifting media and it turns out I may be onto something!

For decades, media researchers have focused  entirely on the harmful effects of media, including the effects of media violence on aggression, the media's role in increasing racial and gender stereotypes, and its potential to shape people's perception of the world as a dangerous place. Indeed, since the 1930s, debates have raged about the potential anti-social effects of media.

However, more recently, scholarship in media psychology has begun to look at the flip side: the positive effects media can have when it's more uplifting and inspiring. In the last few years, studies have illustrated how, just as some films, TV shows, and other media can foster anti-social behavior, media with positive images and messages can make us want to become better people and help others—to become more “prosocial.

Rather than simply seeing media as a negative influence to rein in, we're beginning to understand its potential to spread goodness on a wide scale.

One 2012 study by a scholar in the field, Mary Beth Oliver of Penn State University, identified the power of films that elicit “elevation,” the warm, uplifting feeling we get when we watch someone perform deeply moral acts, such as acts of gratitude, generosity, or loyalty. In this study, Oliver and her colleagues asked 483 students to recall either a particularly meaningful or a particularly pleasurable movie they watched recently and to indicate the degree to which they felt joyful or elevated from watching it. When the researchers analyzed the content of these movies, they found that, sure enough, the meaningful movies depicted altruistic values, such as social justice and care for the weak, significantly more often than the pleasurable movies did.

They also found that the meaningful movies elicited greater feelings of elevation among respondents, which was expressed in a distinct set of emotional and physical sensations: feeling happy and sad at the same time, a lump in one's throat, tearing up, a rising or opening of the chest, and chills.

What's more, these feelings of elevation, in turn, were associated with a greater motivation to become a better person and do good things for others; the pleasurable movies, by contrast, motivated people to enjoy themselves and seek popularity.

Research also suggests that movies can influence not only our desire to do good but also the way we perceive the world as a whole. This research builds on earlier findings that the amount of TV people watch correlates with the degree to which they will see the world as a dangerous place, also known as “
mean-world syndrome.” Research on inspiring media, by contrast, suggests that exposure to elevating media may have the potential to shift our perception of the world toward a “kind-world syndrome.”

. For positive media to have strong, lasting effects on us individually or collectively, I believe we need to consume it consistently, over time, just as eating right only once a week does not make us healthier.

But it is encouraging to see that these effects are possible, and that our media consumption patterns can be a force for good in the world. I have begun to seek out uplifting stories about people making a difference and I must report, it is making a difference in my outlook!

 

 

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